2020 PRESIDENTIAL ELECTION CALENDAR
INSIGHTS FROM 2016
Four in 10 Americans who were eligible to vote did not do so in 2016. And by taking the unique (and uniquely valuable) step of validating those who claimed they voted, Pew researchers were able to determine who actually voted and who did not. Breaking out these categories into hard data makes it clear: Nonvoters in 2016 had just as much to do with establishing the Trump presidency as actual voters…
In 2016, over 4 million Democrats who voted in 2012 for Barack Obama didn’t show up at the polls to pull the lever for Clinton. It’s not that they voted for someone else; they simply didn’t vote at all.
Which means for 2020…
We trained people in these swing states to knock on the doors of the people they know, or call or text them with selfie videos where they’d say: “I’m a voter. Come join me at the polls.” Then these people would contact their own neighbors and friends, and so on. This is grass-roots organizing, which has won big progressive victories in the past.